Key Marketing Trend for 2014 – Content Marketing

Content Marketing is King

I was recently asked by a customer about the key trend in SEO(Search Engine Optimization)/SEM(Search Engine Marketing) for 2014. From my perspective, there is one critical thing organizations should focus on – content marketing. In days past many would claim content is king. The wisdom of the past was that optimizing web the findablity of content was the critical effort of any Internet marketing effort. In 2014, I have to disagree. Content isn’t just king –it’s CONTENT MARKETING that is king. Content marketing is about authentically communicating value through web content, articles, video, etc. with the goal of building relationship with and eventually – acquiring customers. I think often Marketing professionals forget that like SEO/SEM isn’t a one time thing but an ongoing process. Our “process” should be to develop relationship with customers via content that brings them value and expounds on benefits we offer along the way. This isn’t a single campaign or effort but an ongoing strategic effort. That is why content marketing is the biggest focus in SEM for 2014 in my opinion. Not any technical trick, capacity or shortcut. Quality content. Nothing more nothing less.

Joseph P. Guarino has a long history of producing business results with the application of information technology. Joseph's expertise span over 15 years in the private sector at leading technology firms and consulting organization. With Evolutionary IT, he saw a market need to bring his transformative knowledge and expertise to firms in the New England area and worldwide. Joseph is driven by a strong desire to see customer's thrive with the best business solutions. Evolutionary IT evolved out of this desire to bring a new level of quality IT solutions, align them with business goals and give customer's a competitive edge.
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