Free Guest Wi-Fi for Marketing Your Business

Free Wi-Fi as a Marketing ToolMany of our clients ask if they should provide free Wi-Fi at their company. My strong suggestion is always yes. Providing Wireless Internet for your business can be a very powerful and inexpensive way to build customer loyalty and market your business. Remember most of your clients, customers have a smart phone, tablet or even laptop and are always connected. Wherever they go they want to be connected and able to access the Internet, email and social networking. Giving them the option to use free Wi-Fi while they are in your establishment can be a powerful marketing opportunities for your business.

Marketing with Wi-Fi

Free wireless provides an easy way for you to Market and Advertise at an extremely low cost. This is easily done with a captive portal page on your network. A captive portal is simply a welcome page that a user would have to see first before connecting to the Internet. You may have seen this visiting any of the major chain restaurants who have done this for many years. These are customized and uniquely branded to your exact experience allowing you to powerfully deliver any marketing message you like – with impact. That message could be:

  • Encourage customer brand awareness via a special coupon offer
  • Build your brand via educating the customer to your other services
  • Build your social media presence by offering links with direct incentives
  • Marketing with video on your captive portal
  • Get customer to sign up for you mailing list
  • Virtually any action you might desire…

Opportunity Knocks

Given that advertising and marketing in any form is never cheap why not be able to create your own unique Marketing/Advertising message economically and effectively — via a captive portal in your Free Wi-Fi.

4 thoughts on “Free Guest Wi-Fi for Marketing Your Business”

  1. Fredrick Stephens

    It is true that free-guest WiFi is an excellent way to market your business. Many restaurants have picked up on the fact that when you offer a service such as free WiFi to your customers, they have an inclination to stay for longer periods, and hence the potential to make a sale from them increases significantly. This is especially the case since people almost feel like they owe something to the company for providing the free service.

  2. I have to agree with Fredrick here, as I have noticed that since introducing Free-guest WiFi to my stores, people tend to stay longer and purchase more. Of course there are occasionally people who come in purely for the WiFi and have little interest in my products, however they still may end up buying something simply because it is there. A great marketing technique.

    1. Ed,
      I’ve seen much the same from my IT clients. Their customers want free WiFi and it is a win win for the client because they gain valuable data on their consumers while promoting their brand through a captive portal. Captive portals also offer promoting/building their brand, offering specials/coupons, and encourage guests to connect with them on social media. A clear Marketing win for very little money.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top